Weekly Newsletter | June 22

Zeynep Altin
Senior Media Expert
June 22, 2023
1
min read

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Weekly Newsletter | 23rd Feb 2024

Walmart’s $2.3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV - ‘Disney’s Magic Words’ a new contextual advertising tool for its streaming services Disney+ and Hulu, which will enable advertisers to target and tailor ads based on specific moments, moods, or emotions - At least four-in-ten campaigns will run on CTV in the next two years, According to OpenX and ExchangeWire research - Building CTV ad breaks that don’t break the user experience

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March 15, 2024

Weekly Newsletter | 15th Mar 2024

X could launch CTV App this week, according to reports confirmed by Elon Musk, as the company formerly known as Twitter seeks to compete with YouTube - CFlight adds Traded Audiences to cross-platform campaign reports - Teads expands global partnership with LG Ads, The broader footprint allows advertisers to benefit from the targeting capabilities of LG Ad Solutions' ACR technology - Pixalate releases List of Connected TV Apps with the Highest Invalid Traffic Report

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June 16, 2023

Weekly Newsletter | June 16

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Keeping score in media measurement, it’s way past time for the media business to figure out the next generation of media measurement and ad currency. DoubleVerify announced a partnership with TVision on CTV attention measurement, DV Authentic Attention operates independently of personal identifiers or cookies. Goldman Sachs invests $300m in Madhive, “We see tremendous growth ahead in the company’s existing and adjacent markets.”

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