5th August 2022

o Advertisers must go short or go long, but stay out of the valley of despair o Infillion new study, revealing that 67% of consumers prefer ad-supported streaming options to ad-free ones o The technology can enable advertisers to maximize the efficiency of their targeted ad campaigns in ways beyond the capabilities of even the world’s best media planners o Amazon has launched its free, ad-financed streaming service Freevee in Germany

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