MediaQX helps advertisers target their ads to specific audiences using proprietary viewership data collected from ~2M households located in 17 countries. MediaQX monitors TV campaigns in real-time and measures which networks, programs, creatives, genres, days and hours drive the best results for your campaign and optimize your future plans accordingly.
MQX enabled us to gain real time data flow whenever we want. In the short run, we believe that, we will be able to compare MQX’s real time data with official the data. This comparison will lead to dynamic desicion process of several contents.
MQX enabled our brand to catch the target customer at the right time at the right spot on television. We had the chance to follow our target customer’s behaviour in front of the television. Thus, this kind of a tool will always be in my 360 Campaign planning process.
In coorporation with MQX, we as Arcelik Pazarlama A.Ş. could track the impact of actualised campaigns to website’s performance. In addition to that, in coorporation with our media agency, MQX has directed our team for more effective media planning. With the help of MQX’s campaign planning tool, we were able to optimise channel and program desicions, campaign reach rates and website’s session changes.
Thanks to MQX's user friendly interface and detailed analytic data and reports, we can easily see the results of TV and offer more effective addressable tv media plans for our customers.
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