#datatransparency #dataprivacy #privacyfirst #tvcurrency #socialattribution #seachattribution
Free Ad-supported Television (FAST) is a new model of television that is becoming increasingly popular among viewers who want to watch live and on-demand content without having to pay for a cable package or streaming service.
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Ad spending on digital video to top $55.2 Billion. Advertisers continue to shift spending there at increasing rates from legacy broadcast. Nielsen is visibly absent from the JIC’s membership. The underlying thread is the urgency to get alternative measurement ready for transaction. Roku touts its new ad products, including an AI that matches campaigns to TV moments.
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: CTV now accounts for over half (51%) of global video impression share, an increase of 10.9% compared to 2021. iSpot now measures YouTube and YouTube TV. Advertisers can evaluate total ad impressions and deduplicated audience. YouTube targets TV money with the new 30 second non-skippable CTV Ad format.
