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Newsletter
December 1, 2023
Weekly Newsletter | December 1
ITV launches new outcome measurement tools to prove TV’s value - Hawk’s demand-side platform is going to ingest Samba TV’s first-party geographic audience data to give advertisers a privacy-safe - Key trends to watch in 2024, stay ahead in TV advertising with addressable TV ads, AI-driven personalization, shoppable ads and more - Innovid study examines impact of measurement and optimization gaps across CTV campaigns, three-fifths of the advertisers also said their converged TV campaign optimization falls short
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