Newsletter
November 3, 2023
Weekly Newsletter | November 3
Captify launches TV search lift offering for CTV advertisers, advertisers can identify consumer interest and purchase intent based on search behaviors- AMC enables programmatic buying on linear channels, marks the first time live linear inventory was able to be purchased programmatically in a real-time, biddable ad environment - WPP cuts full-year growth outlook after sluggish Q3 performance - New effectv research unveils key components of success scross 40,000 high-reaching multiscreen campaigns
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