Weekly Newsletter | 1st Mar 2024

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January 26, 2024

Weekly Newsletter | 26th Jan 2024

Measurement integration of MNTN & Rockerbox offering marketers enhanced cross-device measurement and transparency - datafuelX’s modeling capability, profileX, layers MRI-Simmons data, including age, sex and other demographic attributes onto the device-level TV viewing data sets - Netflix expects to win new subscribers with content, agreed to pay $5 billion for the airing rights to livestream WWE “Raw” - FAST's global audience continues to grow, offering advertisers new opportunities to reach consumers

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September 22, 2023

Weekly Newsletter | September 22

Comscore, iSpot, VideoAmp picked for JIC’s next measurement move, billed the step as a milestone in bringing transparency and more competition to cross-platform measurement – Better CTV advertising starts with data enrichment - Microsoft launches advertising for online video and CTV, ads offering would tap into data from online searches - CTV viewers pay more attention to streaming ads than linear TV ads

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December 22, 2023

Weekly Newsletter | December 22

2023 proved that everything really is an ad network, advertisers have more options to reach their customers - The combined service Disney+ and Hulu due to arrive early next year, would have the largest share of the most-popular titles - Pixalate report showed that ad fraud remains a significant challenge in CTV advertising - With Generative AI, interest-targeting, and first-party data can enable personalized advertising while still respecting user privacy

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