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Newsletter
January 5, 2024
Weekly Newsletter | January 5
And so begins the beginning of the end of third-party cookies in Chrome, In response advertising industry players are testing privacy-safe alternatives - French TV measurement body Mediametrie has kicked off the new year with a revamped audience panel, bringing more internet delivered TV viewing - Samba TV extends Samba AI to holistically measure ROI from paid media, product placement, sports sponsorship - Mediaocean findings from 2024 advertising outlook report
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