Weekly Newsletter | 8th Mar 2024

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July 13, 2023

Weekly Newsletter | July 13

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Fewer ad dollars expected as TV upfront nears end. - Netflix plans to offer “episodic” campaigns that would present sequential ads across related shows. - The collaboration of Roku and FreeWheel fuels greater interoperability, automation, quality for publishers.

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July 7, 2023

Weekly Newsletter | July 7

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: MediaQX continues with every new feature to further your understanding of your target television audience. Let us introduce you “Audiences” that will be a real ally for Marketing professionals.- 2 in 3 advertisers using CTV/OTT will increase spending. - FreeWheel announced the launch of The Viewer Experience Lab in partnership with MediaScience.

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March 15, 2024

Weekly Newsletter | 15th Mar 2024

X could launch CTV App this week, according to reports confirmed by Elon Musk, as the company formerly known as Twitter seeks to compete with YouTube - CFlight adds Traded Audiences to cross-platform campaign reports - Teads expands global partnership with LG Ads, The broader footprint allows advertisers to benefit from the targeting capabilities of LG Ad Solutions' ACR technology - Pixalate releases List of Connected TV Apps with the Highest Invalid Traffic Report

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