Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Fewer ad dollars expected as TV upfront nears end. - Netflix plans to offer “episodic” campaigns that would present sequential ads across related shows. - The collaboration of Roku and FreeWheel fuels greater interoperability, automation, quality for publishers.
Facebook and Instagram are to ask EU users for permission to show them personalised adverts - Amazon ad sales jump 22% as tech upgrades improve brand performance - Sky’s advertising sales arm, Sky Media is set to join Planet V a broadcaster VOD advertising platform - Instreamatic launches contextual CTV ads to boost audience engagement, optimize media buying
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: PubMatic cuts DSPs out of direct CTV, unveils Activate that streamlines video and CTV deals for buyers and sellers. FuboTV has partnered with iSpot.tv, is now able to quantify the number of ad impressions delivered to incremental households. ACR gives advertisers the keys to go beyond impressions, to understand who is watching and when.