Measurement integration of MNTN & Rockerbox offering marketers enhanced cross-device measurement and transparency - datafuelX’s modeling capability, profileX, layers MRI-Simmons data, including age, sex and other demographic attributes onto the device-level TV viewing data sets - Netflix expects to win new subscribers with content, agreed to pay $5 billion for the airing rights to livestream WWE “Raw” - FAST's global audience continues to grow, offering advertisers new opportunities to reach consumers
2023 proved that everything really is an ad network, advertisers have more options to reach their customers - The combined service Disney+ and Hulu due to arrive early next year, would have the largest share of the most-popular titles - Pixalate report showed that ad fraud remains a significant challenge in CTV advertising - With Generative AI, interest-targeting, and first-party data can enable personalized advertising while still respecting user privacy
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: PubMatic cuts DSPs out of direct CTV, unveils Activate that streamlines video and CTV deals for buyers and sellers. FuboTV has partnered with iSpot.tv, is now able to quantify the number of ad impressions delivered to incremental households. ACR gives advertisers the keys to go beyond impressions, to understand who is watching and when.