Weekly Newsletter | 26th Jan 2024

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July 13, 2023

Weekly Newsletter | July 13

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Fewer ad dollars expected as TV upfront nears end. - Netflix plans to offer “episodic” campaigns that would present sequential ads across related shows. - The collaboration of Roku and FreeWheel fuels greater interoperability, automation, quality for publishers.

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March 8, 2024

Weekly Newsletter | 8th Mar 2024

ID++: Is Amazon planning its own post-cookie solution? - Shoppable ads enable marketers to create a highly engaging advertising experience, how can brands use them effectively? - Sharethrough and Adform announce direct integration to increase media buying power - A new survey of kids and their parents found that commercials on YouTube generate better recall and purchase behavior than other media including VOD, broadcast TV and social media.

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May 11, 2023

Weekly Newsletter | May 11

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: PubMatic cuts DSPs out of direct CTV, unveils Activate that streamlines video and CTV deals for buyers and sellers. FuboTV has partnered with iSpot.tv, is now able to quantify the number of ad impressions delivered to incremental households. ACR gives advertisers the keys to go beyond impressions, to understand who is watching and when.

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