Weekly Newsletter | July 7

Zeynep Altin
Senior Media Expert
July 7, 2023
1
min read

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June 22, 2023

Weekly Newsletter | June 22

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Advertisers: Let us buy Linear and CTV ads together. Almost three-quarters of advertising agencies what to be able to purchase ad slots on both linear and CTV as a bundle - LG Ad Solutions and Acxiom collaboration gives advertisers a new level of incremental reach - NBCU One Platform will enable marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy for the first time.

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Newsletter
March 22, 2024

Weekly Newsletter | 22nd Mar 2024

Disney expands adtech pact, the expansion includes a custom integration between DRAX and The Trade Desk’s OpenPath, which creates a direct through line between the ad tech company and publishers - NCBU, LiveRamp and Google team up for CTV targeting, allowing marketers to use LiveRamp’s clean room to target customers - Tatari makes significant updates and improvements to its TV ad measurement - Innovid’s Annual CTV Insights Report finds interactive CTV campaigns drive up to 10.3x higher engagement for advertisers

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Newsletter
April 5, 2024

Weekly Newsletter | 5th Apr 2024

SambaTV is launching a near real-time platform to help political advertisers with next-day ad targeting at the regional, state, and national level - LinkedIn has introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. - Sony Pictures Entertainment is launching 54 free ad supported streaming TV (FAST) channels across Europe - Consumers are now overwhelmingly open to ad-supported streaming content, signaling a seismic shift in their CTV habits

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