Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Ad spending on digital video to top $55.2 Billion. Advertisers continue to shift spending there at increasing rates from legacy broadcast. Nielsen is visibly absent from the JIC’s membership. The underlying thread is the urgency to get alternative measurement ready for transaction. Roku touts its new ad products, including an AI that matches campaigns to TV moments.
The Trade Desk launches Kokai media buying platform, Kokai’s AI serves as a co-pilot to help advertisers buy the right ad impressions - Auto advertisers shifting to CTV, Innovid says - What advertisers can learn from AVOD’s rapid evolution - YouTube primetime channels launches in Germany
ITV launches new outcome measurement tools to prove TV’s value - Hawk’s demand-side platform is going to ingest Samba TV’s first-party geographic audience data to give advertisers a privacy-safe - Key trends to watch in 2024, stay ahead in TV advertising with addressable TV ads, AI-driven personalization, shoppable ads and more - Innovid study examines impact of measurement and optimization gaps across CTV campaigns, three-fifths of the advertisers also said their converged TV campaign optimization falls short