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Newsletter
June 14, 2024
Weekly Newsletter |14th June 2024
CTV ads to get unique IDs for better measurement and consumer experience with IAB Ad Creative ID Framework - Through Magnite & OpenAP partnership, allows advertisers to get a unified view of campaign performance across linear and programmatic digital - Yahoo Advertising has launched a new dataset, Unified TV Audiences which combines ACR and set-top box data, helps advertisers plan, activate and measure across 108 million US households - mediasmart forges partnership with TCL to enhance CTV advertising
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