Choice Fatigue makes 20 percent of viewers give up on watching TV, viewers spend an average 10.5 minutes looking for what to watch, according to Nielsen’s 2023 State of Play Report - Disney leadership faces a fresh lawsuit from shareholders accusing management of knowingly deceiving investors about the financial health of its core Disney+ streaming service - With lingering YouTube issues, Google battles broader reputational challenges from agencies - Viant strengthens foothold in CTV with direct access
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Google was hit this week with a lawsuit accusing it of bilking advertisers who purchased skippable video ads & Sky TV viewers can now be targeted based on their search behavior as part of a newly developed tool from its ad sales house & PubMatic launches self-serve commerce media platform ‘Convert’, the new product is designed to help commerce media networks sell inventory both onsite and offsite
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: PubMatic cuts DSPs out of direct CTV, unveils Activate that streamlines video and CTV deals for buyers and sellers. FuboTV has partnered with iSpot.tv, is now able to quantify the number of ad impressions delivered to incremental households. ACR gives advertisers the keys to go beyond impressions, to understand who is watching and when.