Zeynep Atmaca | MediaQX

Blog posts by this author

October 4, 2024

Weekly Newsletter |4th Oct 2024

Amazon ad tech to see interactive and shoppable video ad formats in 2025 - Barb Adds Netflix and Discovery+ to Total Campaign Planning - Ryan Reynolds’s adtech firm MNTN looks to Morgan Stanley for 2025 IPO - OpenAI secures $6.6 bn funding, emerges as one of world's most valued firms

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Newsletter

September 27, 2024

Weekly Newsletter |27th Sep 2024

How Google made the ad tech industry revolve around itself - OpenAI’s chief research officer has left following CTO Mira Murati’s exit - Roku set to dominate connected TV advertising market - How advertisers are connecting CTV and retail media to add value

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Newsletter

September 14, 2024

Weekly Newsletter |13th Sep 2024

Adobe has teased some of is upcoming generative AI video tools, including a new feature that can produce video clips from still images - Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance - Google faces new antitrust trial after ruling declaring search engine a monopoly - Agencies continue to receive perks from media owners that aren't disclosed to clients

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Newsletter

September 6, 2024

Weekly Newsletter |6th Sep 2024

Top-Ranked Amazon Fire TV Apps for open programmatic advertising quality in July 2024 for EMEA is Pluto TV, Pixalate’s July 2024 top grossing CTV apps - Warner Bros. Discovery has introduced WBD AIM (Audience Insights and Measurement), a first-party data platform - CTV takes the lead: 78% of Hispanic Americans prefer streaming for its personalized and diverse content options - CTV advertising is experiencing explosive growth, with analysts forecasting ad spending to soar to $40.9 billion by 2027

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