MediaQX helps advertisers target their ads to specific audiences using proprietary viewership data collected from ~2M households located in 17 countries. MediaQX monitors TV campaigns in real-time and measures which networks, programs, creatives, genres, days and hours drive the best results for your campaign and optimize your future plans accordingly.
MQX enabled us to gain real time data flow whenever we want. In the short run, we believe that, we will be able to compare MQX’s real time data with official the data. This comparison will lead to dynamic desicion process of several contents.
MQX enabled our brand to catch the target customer at the right time at the right spot on television. We had the chance to follow our target customer’s behaviour in front of the television. Thus, this kind of a tool will always be in my 360 Campaign planning process.
In coorporation with MQX, we as Arcelik Pazarlama A.Ş. could track the impact of actualised campaigns to website’s performance. In addition to that, in coorporation with our media agency, MQX has directed our team for more effective media planning. With the help of MQX’s campaign planning tool, we were able to optimise channel and program desicions, campaign reach rates and website’s session changes.
Thanks to MQX's user friendly interface and detailed analytic data and reports, we can easily see the results of TV and offer more effective addressable tv media plans for our customers.
Free Ad-supported Television (FAST) is a new model of television that is becoming increasingly popular among viewers who want to watch live and on-demand content without having to pay for a cable package or streaming service.
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: CTV Ad Fraud Grows 70%. As CTV becomes a top channel for consumers and advertisers alike, it also becomes a target for fraud. Horizon Media will be utilizing VideoAmp as a currency for the 2023-24 Upfront season. ShowHeroes introduces new video format for CTV, Voice Command Branded Player is an actionable TV ad.
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: MediaQX continues with every new feature to further your understanding of your target television audience. Let us introduce you “Audiences” that will be a real ally for Marketing professionals.- 2 in 3 advertisers using CTV/OTT will increase spending. - FreeWheel announced the launch of The Viewer Experience Lab in partnership with MediaScience.
iSpot.tv unveils new streaming metrics for complex CTV marketplace, the company says its new audience and ad measurement enhancements pave the way for modern cross-platform currencies - GroupM’s new streaming ad initiative, programmers place their bets on programmatic - Warner Bros. Discovery brings BluTV under its portfolio after acquisition deal - TV Ad Revenue Breakdown, the future of TV ads will exist with other digital advertising channels
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