Weekly Newsletter | October 27

Zeynep Altin
Senior Media Expert
October 27, 2023
1
min read

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December 8, 2023

Weekly Newsletter | December 8

Generative AI Video Producer Waymark and Self-Serve Adtech Provider DanAds automate entire TV advertising, Collaboration enables media platforms to offer instant ad creation, targeted media planning and buying - Could Happy Advertisers be the Key to Connected TV Success? - GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase - Big 6 streamers projected to add 195M subs by 2029

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February 23, 2024

Weekly Newsletter | 23rd Feb 2024

Walmart’s $2.3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV - ‘Disney’s Magic Words’ a new contextual advertising tool for its streaming services Disney+ and Hulu, which will enable advertisers to target and tailor ads based on specific moments, moods, or emotions - At least four-in-ten campaigns will run on CTV in the next two years, According to OpenX and ExchangeWire research - Building CTV ad breaks that don’t break the user experience

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August 31, 2023

Weekly Newsletter | August 31

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Global ad spend to top $1 Trillion next year, lingering macroeconomic concerns are not expected to hold back ad spending in 2024 - Nielsen will (finally) add big data to its national TV currency, the company finalized its plan to add big data sets, including second-by-second viewership data - How the parallel worlds of CTV and DOOH advertising are bridging the digital divide? - AdCellerant introduces new addressable streaming TV product with precise targeting and reach

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