Advertisers are now able to see the impact of their TV campaigns on mobile application installs and in-app activities using MediaQX TV Attribution.
It takes 30 seconds to integrate your MediaQX and Adjust accounts.
To turn on Adjust’s integration with MediaQX, follow these steps.
Well done! Basic setup is complete. MediaQX will receive callbacks for these activities:
Basic setup on MediaQX
To enable your Adjust integration, follow these steps.
Comscore, iSpot, VideoAmp picked for JIC’s next measurement move, billed the step as a milestone in bringing transparency and more competition to cross-platform measurement – Better CTV advertising starts with data enrichment - Microsoft launches advertising for online video and CTV, ads offering would tap into data from online searches - CTV viewers pay more attention to streaming ads than linear TV ads
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Innovid launches cookieless cross-device solution, now marketers can match events that a household did across different devices in a cookieless, privacy compliant manner - In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 45% - Netflix’s decision to eliminate its ‘Basic’ ad-free service plan suggests the company is trying to squeeze more dollars out of each household
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Global ad spend to top $1 Trillion next year, lingering macroeconomic concerns are not expected to hold back ad spending in 2024 - Nielsen will (finally) add big data to its national TV currency, the company finalized its plan to add big data sets, including second-by-second viewership data - How the parallel worlds of CTV and DOOH advertising are bridging the digital divide? - AdCellerant introduces new addressable streaming TV product with precise targeting and reach