Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Linear TV dips below fifty percent of All US TV viewing for the first time - Converged TV and CTV: What’s the difference? - tvScientific launches Cost-Per-Outcome CTV ad buying through partners, advertisers are able to align their actual ad spend to marketing goals and only pay for outcomes that align with their desired results - Instreamatic launches contextual CTV ads to boost audience engagement, optimize media buying
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: iSpot First-Half TV Transparency Report reveals 5% ad impressions increase year-over-year, daytime and early morning ad impressions among dayparts showing growth. -Simpli.fi launches ZTV, bringing highly competitive pricing to audience-targeted CTV advertising. - US CTV advertising company BrightLine has released a tool to help overlay advertising within streaming platform content.
The Trade Desk launches Kokai media buying platform, Kokai’s AI serves as a co-pilot to help advertisers buy the right ad impressions - Auto advertisers shifting to CTV, Innovid says - What advertisers can learn from AVOD’s rapid evolution - YouTube primetime channels launches in Germany