Newsletter
May 3, 2024
Weekly Newsletter |3rd May 2024
Warner Bros. Discovery has launched a proprietary first-party data platform, called Olli, that will power a new Data-Driven Video offering - Barb Panel Plus will build on Dovetail Fusion, adding in return path data from CTVs and set-top boxes, among other sources, as well as first-party server data - Cadent launches Performance TV, a new outcomes-based solution that combines Combines the reach of traditional TV with the precise targeting and measurability of digital - Thinkbox study proves ‘all advertising works’, with TV driving most profit
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