Weekly Newsletter | July 20

Zeynep Altin
Senior Media Expert
July 20, 2023
1
min read

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Generative AI Video Producer Waymark and Self-Serve Adtech Provider DanAds automate entire TV advertising, Collaboration enables media platforms to offer instant ad creation, targeted media planning and buying - Could Happy Advertisers be the Key to Connected TV Success? - GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase - Big 6 streamers projected to add 195M subs by 2029

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September 14, 2024

Weekly Newsletter |13th Sep 2024

Adobe has teased some of is upcoming generative AI video tools, including a new feature that can produce video clips from still images - Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance - Google faces new antitrust trial after ruling declaring search engine a monopoly - Agencies continue to receive perks from media owners that aren't disclosed to clients

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November 17, 2023

Weekly Newsletter | November 17

Ad targeting company Dstillery enters the CTV space, new CTV targeting solution uses AI-Driven, No-ID Tech - A marketer’s CTV playbook for the 2023 Golden Quarter -Roblox is testing video portal ads in ongoing bid for brands, brands no longer need to build a Roblox experience to advertise - Advertising sales have taken a major hit this year but a new survey suggests 2024 could be better

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