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Newsletter
December 29, 2023
Weekly Newsletter | December 29
More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024 - Over the past couple of years, numerous privacy tech startups have cropped up founded by programmatic veterans who cut their teeth in ad tech - While CTV promises mass reach, YouTube actually provides it while also offering context – According to DoubleVerify Attention Benchmark Report the top three performing verticals in attention were Media & Sports, Health & Pharma
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