Weekly Newsletter | 5th Apr 2024

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January 19, 2024

Weekly Newsletter | January 19

Half of CTV users want to shop directly from TV Ads and 63% wish they could see store/brand inventory from their TV - Adform & Samba TV partner to propel CTV targeting capabilities, this new solution integrates Samba TV’s proprietary first-party CTV data with Adform’s omnichannel DSP - Amagi ADS PLUS Fast Deals launches with more than a dozen curated programmatic inventory bundles that address the most commonly targeted CTV inventory - Advertisers are turning off Linear TV quicker than viewers

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Newsletter

August 11, 2023

Weekly Newsletter | August 11

Facebook and Instagram are to ask EU users for permission to show them personalised adverts - Amazon ad sales jump 22% as tech upgrades improve brand performance - Sky’s advertising sales arm, Sky Media is set to join Planet V a broadcaster VOD advertising platform - Instreamatic launches contextual CTV ads to boost audience engagement, optimize media buying

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Marketing

April 3, 2023

How FAST (Free Ad-Supported Streaming TV) Technology is Transforming the Future of TV?

Free Ad-supported Television (FAST) is a new model of television that is becoming increasingly popular among viewers who want to watch live and on-demand content without having to pay for a cable package or streaming service.

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