Weekly Newsletter |7th June 2024

Zeynep Altin
Senior Media Expert
June 7, 2024
1
min read

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September 15, 2023

Weekly Newsletter | September 15

YouTube pushes further into TV while fending off TikTok, director of product management at YouTube ads, said that the company is moving to introduce fewer, longer ad breaks in CTV viewing - TripleLift is partnering with Adelaide to become the first SSP to offer guaranteed deal packages based on Attention Unit score - The Marketer’s Guide to IP addresses in Connected TV - German SVOD subs to overtake UK this year

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March 23, 2023

MediaQX partners with Adjust for TV Attribution

We are thrilled to announce that MediaQX is now an integrated solution partner of Adjust.

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February 9, 2024

Weekly Newsletter | 9th Feb 2024

Innovid announced industry wide availability of the latest self-service feature within its CTV Composer authoring tool, advertisers can take creative experiences to the next level with engaging ads - FAST services are continuing to grow, nearly half of new Netflix subs opted for ads in Q4 - Nielsen expands YouTube CTV ads measurement to 11 markets - Linear TV lost its 'Bump' in the second half of 2023

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