Spotify dips into CTV advertising with Roku partnership, the company will launch video ads for its CTV apps - Netflix integrates Nielsen One Ads as it builds out advertising business - Streaming viewers more open to ads according to the research of The Trade Desk - Media Club launches CTV programmatic video advertising
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: MediaQX continues with every new feature to further your understanding of your target television audience. Let us introduce you “Audiences” that will be a real ally for Marketing professionals.- 2 in 3 advertisers using CTV/OTT will increase spending. - FreeWheel announced the launch of The Viewer Experience Lab in partnership with MediaScience.
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: PubMatic cuts DSPs out of direct CTV, unveils Activate that streamlines video and CTV deals for buyers and sellers. FuboTV has partnered with iSpot.tv, is now able to quantify the number of ad impressions delivered to incremental households. ACR gives advertisers the keys to go beyond impressions, to understand who is watching and when.