Weekly Newsletter | January 12

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July 13, 2023

Weekly Newsletter | July 13

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Fewer ad dollars expected as TV upfront nears end. - Netflix plans to offer “episodic” campaigns that would present sequential ads across related shows. - The collaboration of Roku and FreeWheel fuels greater interoperability, automation, quality for publishers.

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Marketing

April 3, 2023

How FAST (Free Ad-Supported Streaming TV) Technology is Transforming the Future of TV?

Free Ad-supported Television (FAST) is a new model of television that is becoming increasingly popular among viewers who want to watch live and on-demand content without having to pay for a cable package or streaming service.

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Newsletter

August 18, 2023

Weekly Newsletter | August 18

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Linear TV dips below fifty percent of All US TV viewing for the first time - Converged TV and CTV: What’s the difference? - tvScientific launches Cost-Per-Outcome CTV ad buying through partners, advertisers are able to align their actual ad spend to marketing goals and only pay for outcomes that align with their desired results - Instreamatic launches contextual CTV ads to boost audience engagement, optimize media buying

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