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Weekly Newsletter | May 4
Zeynep Altin
Senior Media Expert
May 4, 2023
3
min read
</iframe</div><p></p><p>#adspend #tvmeasurement #tvcurrency #bigdata #adtech #contextualtargeting #streaming #tvplatforms #adproducts #viewingbehaviour</p></div></div></div><div class="section"><div class="container"><h2 class="section-title margin-bottom center">Posts you may like</h2><div class="blog-collection-list-wrapper w-dyn-list"><div role="list" class="blog-collection-list w-dyn-items"><div role="listitem" class="blog-card-item w-dyn-item"><a href="/blog-posts/how-fast-technology-is-transforming-the-future-of-tv" class="blog-card-wrap w-inline-block"><div class="blog-card-img-wrap"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/6415a9af7e0af586d5f29c20/643565e28aa91285a16e3499_pexels-photo-4009409.webp" sizes="(max-width: 479px) 77vw, (max-width: 767px) 85vw, (max-width: 991px) 24vw, (max-width: 1279px) 26vw, 336px" srcset="https://cdn.prod.website-files.com/6415a9af7e0af586d5f29c20/643565e28aa91285a16e3499_pexels-photo-4009409-p-500.webp 500w, https://cdn.prod.website-files.com/6415a9af7e0af586d5f29c20/643565e28aa91285a16e3499_pexels-photo-4009409-p-800.webp 800w, https://cdn.prod.website-files.com/6415a9af7e0af586d5f29c20/643565e28aa91285a16e3499_pexels-photo-4009409-p-1080.webp 1080w, https://cdn.prod.website-files.com/6415a9af7e0af586d5f29c20/643565e28aa91285a16e3499_pexels-photo-4009409.webp 1600w" class="blog-card-thumbnail"/><div class="blog-category-label">Marketing</div></div><div class="blog-card-date">April 3, 2023</div><h3 class="blog-card-title">How FAST (Free Ad-Supported Streaming TV) Technology is Transforming the Future of TV?</h3><p class="blog-card-paragraph">Free Ad-supported Television (FAST) is a new model of television that is becoming increasingly popular among viewers who want to watch live and on-demand content without having to pay for a cable package or streaming service.</p><div class="blog-card-btn">Read Article</div></a></div><div role="listitem" class="blog-card-item w-dyn-item"><a href="/blog-posts/weekly-newsletter-november-24" class="blog-card-wrap w-inline-block"><div class="blog-card-img-wrap"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/6415a9af7e0af586d5f29c20/6560a9b36cb5b1d63f5ff8ea_NL_SS_241123.jpeg" class="blog-card-thumbnail"/><div class="blog-category-label">Newsletter</div></div><div class="blog-card-date">November 24, 2023</div><h3 class="blog-card-title">Weekly Newsletter | November 24</h3><p class="blog-card-paragraph">OpenX launches TV+ to increase transparency and quality in CTV advertising, OpenX will remove all resellers from its CTV inventory pool to reduce invalid traffic - DoubleVerify partners with Samsung Ads Europe to extend media quality verification - YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts - NBCUniversal aims to democratize CTV through more accessible tech for ad buyers</p><div class="blog-card-btn">Read Article</div></a></div><div role="listitem" class="blog-card-item w-dyn-item"><a href="/blog-posts/weekly-newsletter-3rd-jan-2025" class="blog-card-wrap w-inline-block"><div class="blog-card-img-wrap"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/6415a9af7e0af586d5f29c20/6777da84f24c2a34364d6648_Unknown.jpeg" class="blog-card-thumbnail"/><div class="blog-category-label">Newsletter</div></div><div class="blog-card-date">January 3, 2025</div><h3 class="blog-card-title">Weekly Newsletter 3rd Jan 2025</h3><p class="blog-card-paragraph">US v. 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