Weekly Newsletter | July 27

Posts you may like

November 17, 2023

Weekly Newsletter | November 17

Ad targeting company Dstillery enters the CTV space, new CTV targeting solution uses AI-Driven, No-ID Tech - A marketer’s CTV playbook for the 2023 Golden Quarter -Roblox is testing video portal ads in ongoing bid for brands, brands no longer need to build a Roblox experience to advertise - Advertising sales have taken a major hit this year but a new survey suggests 2024 could be better

Read Article

Newsletter

September 29, 2023

Weekly Newsletter | September 29

iSpot.tv has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences - LG Ads announces LoopIQ a new CTV targeting and measurement product- Samsung Ads and Epsilon creates first-party data custom audiences - Alternative TV currencies is getting real, the shift toward cross-screen measurement and away from ratings based on GRPs and basic demos is a process

Read Article

Newsletter

February 2, 2024

Weekly Newsletter | 2nd Feb 2024

Titan OS launches new operating system for Philips TVs, “There are a lot of streaming [consumers] who are unreachable via traditional TV and we will enable advertisers to reach those streamers” - Beatgrid provides precise deduplicated reach and frequency measurement, along with brand lift, using a deterministic approach to cross-media and ad effectiveness measurement - The TV streaming war enters its messy era, the next phase is embarking on the battle for ad revenue and profitability - FAST Apps outperform viewer attention benchmarks for Linear TV and overall CTV

Read Article

see all posts