Weekly Newsletter | December 8

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April 19, 2024

Weekly Newsletter |19th Apr 2024

Yahoo announced on Tuesday that it’s expanding its identity solutions to CTV media, to help bring CTV into the digital stratosphere - Innovid wants to create Harmony within the CTV supply chain, to give media buyers the “shortest and most efficient path” to CTV supply - Impact Media launches a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention - Why emotions are the future of CTV targeting? What exactly does BrandDiscovery do?

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December 15, 2023

Weekly Newsletter | December 15

4 marketing priorities for maximizing CTV’s value in 2024 - Madhive partners with blockgraph to expand first-party data activation, enables custom audience activation at scale across CTV households in a programmatic, privacy-focused manner - Barb has awarded three contracts for its audience measurement service - In global ad spend forecasts, CTV is poised to overtake linear

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December 1, 2023

Weekly Newsletter | December 1

ITV launches new outcome measurement tools to prove TV’s value - Hawk’s demand-side platform is going to ingest Samba TV’s first-party geographic audience data to give advertisers a privacy-safe - Key trends to watch in 2024, stay ahead in TV advertising with addressable TV ads, AI-driven personalization, shoppable ads and more - Innovid study examines impact of measurement and optimization gaps across CTV campaigns, three-fifths of the advertisers also said their converged TV campaign optimization falls short

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