Weekly Newsletter | October 20

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July 27, 2023

Weekly Newsletter | July 27

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Innovid launches cookieless cross-device solution, now marketers can match events that a household did across different devices in a cookieless, privacy compliant manner - In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 45% - Netflix’s decision to eliminate its ‘Basic’ ad-free service plan suggests the company is trying to squeeze more dollars out of each household

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Newsletter

March 8, 2024

Weekly Newsletter | 8th Mar 2024

ID++: Is Amazon planning its own post-cookie solution? - Shoppable ads enable marketers to create a highly engaging advertising experience, how can brands use them effectively? - Sharethrough and Adform announce direct integration to increase media buying power - A new survey of kids and their parents found that commercials on YouTube generate better recall and purchase behavior than other media including VOD, broadcast TV and social media.

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Marketing

April 3, 2023

How FAST (Free Ad-Supported Streaming TV) Technology is Transforming the Future of TV?

Free Ad-supported Television (FAST) is a new model of television that is becoming increasingly popular among viewers who want to watch live and on-demand content without having to pay for a cable package or streaming service.

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