Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Audiences love CTV but marketers aren’t convinced of their investments. Inconsistent measurement solutions has made them struggling to maximise ROI. Ads on Samsung TV Plus achieved a 92 percent viewability rate, according to DoubleVerify, 48 percent higher than DV’s average for CTV. Dish Media launched DISH Connected that allows DISH TV’s live linear inventory to be programmatically executed.
How TV marketing professionals stay competitive in an ever-changing market.
Titan OS launches new operating system for Philips TVs, “There are a lot of streaming [consumers] who are unreachable via traditional TV and we will enable advertisers to reach those streamers” - Beatgrid provides precise deduplicated reach and frequency measurement, along with brand lift, using a deterministic approach to cross-media and ad effectiveness measurement - The TV streaming war enters its messy era, the next phase is embarking on the battle for ad revenue and profitability - FAST Apps outperform viewer attention benchmarks for Linear TV and overall CTV