Weekly Newsletter |14th June 2024

Zeynep Altin
Senior Media Expert
June 14, 2024
1
min read

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Comscore, iSpot, VideoAmp picked for JIC’s next measurement move, billed the step as a milestone in bringing transparency and more competition to cross-platform measurement – Better CTV advertising starts with data enrichment - Microsoft launches advertising for online video and CTV, ads offering would tap into data from online searches - CTV viewers pay more attention to streaming ads than linear TV ads

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January 26, 2024

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Measurement integration of MNTN & Rockerbox offering marketers enhanced cross-device measurement and transparency - datafuelX’s modeling capability, profileX, layers MRI-Simmons data, including age, sex and other demographic attributes onto the device-level TV viewing data sets - Netflix expects to win new subscribers with content, agreed to pay $5 billion for the airing rights to livestream WWE “Raw” - FAST's global audience continues to grow, offering advertisers new opportunities to reach consumers

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December 29, 2023

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More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024 - Over the past couple of years, numerous privacy tech startups have cropped up founded by programmatic veterans who cut their teeth in ad tech - While CTV promises mass reach, YouTube actually provides it while also offering context – According to DoubleVerify Attention Benchmark Report the top three performing verticals in attention were Media & Sports, Health & Pharma

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