#viewability #lineartv #programmatictv #crossplatform #adspend #measurementsolutions #roi
OpenX launches TV+ to increase transparency and quality in CTV advertising, OpenX will remove all resellers from its CTV inventory pool to reduce invalid traffic - DoubleVerify partners with Samsung Ads Europe to extend media quality verification - YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts - NBCUniversal aims to democratize CTV through more accessible tech for ad buyers
The Trade Desk launches Kokai media buying platform, Kokai’s AI serves as a co-pilot to help advertisers buy the right ad impressions - Auto advertisers shifting to CTV, Innovid says - What advertisers can learn from AVOD’s rapid evolution - YouTube primetime channels launches in Germany
iSpot.tv has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences - LG Ads announces LoopIQ a new CTV targeting and measurement product- Samsung Ads and Epsilon creates first-party data custom audiences - Alternative TV currencies is getting real, the shift toward cross-screen measurement and away from ratings based on GRPs and basic demos is a process