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How TV marketing professionals stay competitive in an ever-changing market.
OpenX launches TV+ to increase transparency and quality in CTV advertising, OpenX will remove all resellers from its CTV inventory pool to reduce invalid traffic - DoubleVerify partners with Samsung Ads Europe to extend media quality verification - YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts - NBCUniversal aims to democratize CTV through more accessible tech for ad buyers
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: CTV now accounts for over half (51%) of global video impression share, an increase of 10.9% compared to 2021. iSpot now measures YouTube and YouTube TV. Advertisers can evaluate total ad impressions and deduplicated audience. YouTube targets TV money with the new 30 second non-skippable CTV Ad format.