Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: iSpot First-Half TV Transparency Report reveals 5% ad impressions increase year-over-year, daytime and early morning ad impressions among dayparts showing growth. -Simpli.fi launches ZTV, bringing highly competitive pricing to audience-targeted CTV advertising. - US CTV advertising company BrightLine has released a tool to help overlay advertising within streaming platform content.
iSpot.tv has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences - LG Ads announces LoopIQ a new CTV targeting and measurement product- Samsung Ads and Epsilon creates first-party data custom audiences - Alternative TV currencies is getting real, the shift toward cross-screen measurement and away from ratings based on GRPs and basic demos is a process
Spotify dips into CTV advertising with Roku partnership, the company will launch video ads for its CTV apps - Netflix integrates Nielsen One Ads as it builds out advertising business - Streaming viewers more open to ads according to the research of The Trade Desk - Media Club launches CTV programmatic video advertising