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Newsletter
March 22, 2024
Weekly Newsletter | 22nd Mar 2024
Disney expands adtech pact, the expansion includes a custom integration between DRAX and The Trade Desk’s OpenPath, which creates a direct through line between the ad tech company and publishers - NCBU, LiveRamp and Google team up for CTV targeting, allowing marketers to use LiveRamp’s clean room to target customers - Tatari makes significant updates and improvements to its TV ad measurement - Innovid’s Annual CTV Insights Report finds interactive CTV campaigns drive up to 10.3x higher engagement for advertisers
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