Mobile

ISBA’s Origin tests adding ACR data into its cross-media measurement, ACR technology allowing impression-level measurement across the technology’s footprint - ITV upgrades contextual targeting tool to identify emotions - German public broadcasters ARD and ZDF have launched their planned joint streaming network - Advertisers looking to embrace the opportunities that CTV presents need to seamlessly integrate it into a multi-channel strategy - but how?

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Newsletter

May 25, 2023

Weekly Newsletter | May 25

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: CTV Ad Fraud Grows 70%. As CTV becomes a top channel for consumers and advertisers alike, it also becomes a target for fraud. Horizon Media will be utilizing VideoAmp as a currency for the 2023-24 Upfront season. ShowHeroes introduces new video format for CTV, Voice Command Branded Player is an actionable TV ad.

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News

March 23, 2023

MediaQX partners with Adjust for TV Attribution

We are thrilled to announce that MediaQX is now an integrated solution partner of Adjust.

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Weekly Newsletter | October 20

Weekly Newsletter | May 25

MediaQX partners with Adjust for TV Attribution

Weekly Newsletter | May 11

MediaQX partners with Adjust for TV Attribution

Weekly Newsletter | August 3

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