OpenX launches TV+ to increase transparency and quality in CTV advertising, OpenX will remove all resellers from its CTV inventory pool to reduce invalid traffic - DoubleVerify partners with Samsung Ads Europe to extend media quality verification - YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts - NBCUniversal aims to democratize CTV through more accessible tech for ad buyers
Ad targeting company Dstillery enters the CTV space, new CTV targeting solution uses AI-Driven, No-ID Tech - A marketer’s CTV playbook for the 2023 Golden Quarter -Roblox is testing video portal ads in ongoing bid for brands, brands no longer need to build a Roblox experience to advertise - Advertising sales have taken a major hit this year but a new survey suggests 2024 could be better
Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies - Magnite launches new demand manager tool, publishers can now activate machine generated settings into an A/B test with a single click - Why advertisers must demand trackable CTV - ITV and ViewersLogic study reveals long-term uplift
Choice Fatigue makes 20 percent of viewers give up on watching TV, viewers spend an average 10.5 minutes looking for what to watch, according to Nielsen’s 2023 State of Play Report - Disney leadership faces a fresh lawsuit from shareholders accusing management of knowingly deceiving investors about the financial health of its core Disney+ streaming service - With lingering YouTube issues, Google battles broader reputational challenges from agencies - Viant strengthens foothold in CTV with direct access
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: iSpot First-Half TV Transparency Report reveals 5% ad impressions increase year-over-year, daytime and early morning ad impressions among dayparts showing growth. -Simpli.fi launches ZTV, bringing highly competitive pricing to audience-targeted CTV advertising. - US CTV advertising company BrightLine has released a tool to help overlay advertising within streaming platform content.