OpenX launches TV+ to increase transparency and quality in CTV advertising, OpenX will remove all resellers from its CTV inventory pool to reduce invalid traffic - DoubleVerify partners with Samsung Ads Europe to extend media quality verification - YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts - NBCUniversal aims to democratize CTV through more accessible tech for ad buyers
Ad targeting company Dstillery enters the CTV space, new CTV targeting solution uses AI-Driven, No-ID Tech - A marketer’s CTV playbook for the 2023 Golden Quarter -Roblox is testing video portal ads in ongoing bid for brands, brands no longer need to build a Roblox experience to advertise - Advertising sales have taken a major hit this year but a new survey suggests 2024 could be better
Captify launches TV search lift offering for CTV advertisers, advertisers can identify consumer interest and purchase intent based on search behaviors- AMC enables programmatic buying on linear channels, marks the first time live linear inventory was able to be purchased programmatically in a real-time, biddable ad environment - WPP cuts full-year growth outlook after sluggish Q3 performance - New effectv research unveils key components of success scross 40,000 high-reaching multiscreen campaigns
Buyers remain worried that they’re paying for ads that are running on TVs that have been turned off - New AI-enabled tools available to political media buyers through The Trade Desk seek to extend reach and improve frequency on CTV - Marketers sound off on year one of Netflix’s plan for ad dollars - Media and advertising investments in the first half of 2023 increased by 79% compared to the same period of the previous year
ISBA’s Origin tests adding ACR data into its cross-media measurement, ACR technology allowing impression-level measurement across the technology’s footprint - ITV upgrades contextual targeting tool to identify emotions - German public broadcasters ARD and ZDF have launched their planned joint streaming network - Advertisers looking to embrace the opportunities that CTV presents need to seamlessly integrate it into a multi-channel strategy - but how?
Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies - Magnite launches new demand manager tool, publishers can now activate machine generated settings into an A/B test with a single click - Why advertisers must demand trackable CTV - ITV and ViewersLogic study reveals long-term uplift