Advertising

Choice Fatigue makes 20 percent of viewers give up on watching TV, viewers spend an average 10.5 minutes looking for what to watch, according to Nielsen’s 2023 State of Play Report - Disney leadership faces a fresh lawsuit from shareholders accusing management of knowingly deceiving investors about the financial health of its core Disney+ streaming service - With lingering YouTube issues, Google battles broader reputational challenges from agencies - Viant strengthens foothold in CTV with direct access

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Newsletter

August 31, 2023

Weekly Newsletter | August 31

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Global ad spend to top $1 Trillion next year, lingering macroeconomic concerns are not expected to hold back ad spending in 2024 - Nielsen will (finally) add big data to its national TV currency, the company finalized its plan to add big data sets, including second-by-second viewership data - How the parallel worlds of CTV and DOOH advertising are bridging the digital divide? - AdCellerant introduces new addressable streaming TV product with precise targeting and reach

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Newsletter

August 25, 2023

Weekly Newsletter | August 25

CTV ad spend hits record-breaking $1 billion in June, Growth categories included household supplies and beverages, which rocketed by more than 300% year over year - YouTube has announced it will move away from third-party measurement for co-viewing on connected TVs - Nexxen says networks are adopting its cross-platform planner - Basis Technologies integrates into FreeWheel to access CTV ads

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Newsletter

August 18, 2023

Weekly Newsletter | August 18

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Linear TV dips below fifty percent of All US TV viewing for the first time - Converged TV and CTV: What’s the difference? - tvScientific launches Cost-Per-Outcome CTV ad buying through partners, advertisers are able to align their actual ad spend to marketing goals and only pay for outcomes that align with their desired results - Instreamatic launches contextual CTV ads to boost audience engagement, optimize media buying

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Newsletter

August 11, 2023

Weekly Newsletter | August 11

Facebook and Instagram are to ask EU users for permission to show them personalised adverts - Amazon ad sales jump 22% as tech upgrades improve brand performance - Sky’s advertising sales arm, Sky Media is set to join Planet V a broadcaster VOD advertising platform - Instreamatic launches contextual CTV ads to boost audience engagement, optimize media buying

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Newsletter

August 3, 2023

Weekly Newsletter | August 3

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Google was hit this week with a lawsuit accusing it of bilking advertisers who purchased skippable video ads & Sky TV viewers can now be targeted based on their search behavior as part of a newly developed tool from its ad sales house & PubMatic launches self-serve commerce media platform ‘Convert’, the new product is designed to help commerce media networks sell inventory both onsite and offsite

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Weekly Newsletter | September 7

Weekly Newsletter | August 31

Weekly Newsletter | August 25

Weekly Newsletter | August 18

Weekly Newsletter | August 11

Weekly Newsletter | August 3

Weekly Newsletter | November 24

Weekly Newsletter |13th Sep 2024

Weekly Newsletter 10th Jan 2025

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