Advertising

ISBA’s Origin tests adding ACR data into its cross-media measurement, ACR technology allowing impression-level measurement across the technology’s footprint - ITV upgrades contextual targeting tool to identify emotions - German public broadcasters ARD and ZDF have launched their planned joint streaming network - Advertisers looking to embrace the opportunities that CTV presents need to seamlessly integrate it into a multi-channel strategy - but how?

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Newsletter

October 13, 2023

Weekly Newsletter | October 13

Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies - Magnite launches new demand manager tool, publishers can now activate machine generated settings into an A/B test with a single click - Why advertisers must demand trackable CTV - ITV and ViewersLogic study reveals long-term uplift

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Newsletter

October 6, 2023

Weekly Newsletter | October 6

Spotify dips into CTV advertising with Roku partnership, the company will launch video ads for its CTV apps - Netflix integrates Nielsen One Ads as it builds out advertising business - Streaming viewers more open to ads according to the research of The Trade Desk - Media Club launches CTV programmatic video advertising

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Newsletter

September 29, 2023

Weekly Newsletter | September 29

iSpot.tv has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences - LG Ads announces LoopIQ a new CTV targeting and measurement product- Samsung Ads and Epsilon creates first-party data custom audiences - Alternative TV currencies is getting real, the shift toward cross-screen measurement and away from ratings based on GRPs and basic demos is a process

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Newsletter

September 22, 2023

Weekly Newsletter | September 22

Comscore, iSpot, VideoAmp picked for JIC’s next measurement move, billed the step as a milestone in bringing transparency and more competition to cross-platform measurement – Better CTV advertising starts with data enrichment - Microsoft launches advertising for online video and CTV, ads offering would tap into data from online searches - CTV viewers pay more attention to streaming ads than linear TV ads

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Newsletter

September 15, 2023

Weekly Newsletter | September 15

YouTube pushes further into TV while fending off TikTok, director of product management at YouTube ads, said that the company is moving to introduce fewer, longer ad breaks in CTV viewing - TripleLift is partnering with Adelaide to become the first SSP to offer guaranteed deal packages based on Attention Unit score - The Marketer’s Guide to IP addresses in Connected TV - German SVOD subs to overtake UK this year

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Weekly Newsletter | October 20

Weekly Newsletter | October 13

Weekly Newsletter | October 6

Weekly Newsletter | September 29

Weekly Newsletter | September 22

Weekly Newsletter | September 15

Weekly Newsletter |12th July 2024

Weekly Newsletter | September 29

Weekly Newsletter | November 17

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