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May 3, 2024

Weekly Newsletter |3rd May 2024

Warner Bros. Discovery has launched a proprietary first-party data platform, called Olli, that will power a new Data-Driven Video offering - Barb Panel Plus will build on Dovetail Fusion, adding in return path data from CTVs and set-top boxes, among other sources, as well as first-party server data - Cadent launches Performance TV, a new outcomes-based solution that combines Combines the reach of traditional TV with the precise targeting and measurability of digital - Thinkbox study proves ‘all advertising works’, with TV driving most profit

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Newsletter
April 26, 2024

Weekly Newsletter |26th Apr 2024

Google delays third-party cookie phase-out to 2025 (maybe), Brands now have extra time to prepare and explore alternatives - Audience Intelligence company Tunnl announces Reach & Frequency Linear TV Measurement Solution, advertisers can build exposure-based audiences - Amazon introduces shoppable ad-supported channel - Video ad spend expected to rise 16%, surpassing Linear TV this year

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Newsletter
April 19, 2024

Weekly Newsletter |19th Apr 2024

Yahoo announced on Tuesday that it’s expanding its identity solutions to CTV media, to help bring CTV into the digital stratosphere - Innovid wants to create Harmony within the CTV supply chain, to give media buyers the “shortest and most efficient path” to CTV supply - Impact Media launches a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention - Why emotions are the future of CTV targeting? What exactly does BrandDiscovery do?

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Newsletter
April 5, 2024

Weekly Newsletter | 5th Apr 2024

SambaTV is launching a near real-time platform to help political advertisers with next-day ad targeting at the regional, state, and national level - LinkedIn has introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. - Sony Pictures Entertainment is launching 54 free ad supported streaming TV (FAST) channels across Europe - Consumers are now overwhelmingly open to ad-supported streaming content, signaling a seismic shift in their CTV habits

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Newsletter
March 29, 2024

Weekly Newsletter | 29th Mar 2024

Samba TV’s measurement tools have been integrated into Meta systems, Samba TV measuring effect of Facebook, Instagram campaigns on TV viewing - Wurl announced the launch of BrandDiscovery, provides scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign creatives - RTL Deutschland and ProSiebenSat.1 agree addressable TV deals with Philips and Vestel - UK consumers are looking less to SVOD services as their first port of call when looking for video content

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Newsletter
March 22, 2024

Weekly Newsletter | 22nd Mar 2024

Disney expands adtech pact, the expansion includes a custom integration between DRAX and The Trade Desk’s OpenPath, which creates a direct through line between the ad tech company and publishers - NCBU, LiveRamp and Google team up for CTV targeting, allowing marketers to use LiveRamp’s clean room to target customers - Tatari makes significant updates and improvements to its TV ad measurement - Innovid’s Annual CTV Insights Report finds interactive CTV campaigns drive up to 10.3x higher engagement for advertisers

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