Connected TV

Generative AI Video Producer Waymark and Self-Serve Adtech Provider DanAds automate entire TV advertising, Collaboration enables media platforms to offer instant ad creation, targeted media planning and buying - Could Happy Advertisers be the Key to Connected TV Success? - GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase - Big 6 streamers projected to add 195M subs by 2029

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Newsletter

December 1, 2023

Weekly Newsletter | December 1

ITV launches new outcome measurement tools to prove TV’s value - Hawk’s demand-side platform is going to ingest Samba TV’s first-party geographic audience data to give advertisers a privacy-safe - Key trends to watch in 2024, stay ahead in TV advertising with addressable TV ads, AI-driven personalization, shoppable ads and more - Innovid study examines impact of measurement and optimization gaps across CTV campaigns, three-fifths of the advertisers also said their converged TV campaign optimization falls short

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Newsletter

November 24, 2023

Weekly Newsletter | November 24

OpenX launches TV+ to increase transparency and quality in CTV advertising, OpenX will remove all resellers from its CTV inventory pool to reduce invalid traffic - DoubleVerify partners with Samsung Ads Europe to extend media quality verification - YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts - NBCUniversal aims to democratize CTV through more accessible tech for ad buyers

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Newsletter

November 17, 2023

Weekly Newsletter | November 17

Ad targeting company Dstillery enters the CTV space, new CTV targeting solution uses AI-Driven, No-ID Tech - A marketer’s CTV playbook for the 2023 Golden Quarter -Roblox is testing video portal ads in ongoing bid for brands, brands no longer need to build a Roblox experience to advertise - Advertising sales have taken a major hit this year but a new survey suggests 2024 could be better

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Newsletter

November 10, 2023

Weekly Newsletter | November 10

Fortune 500s account for 45% of ads on fake and divisive CTV channels, advertisers are "spending hundreds of millions on low-quality CTV inventory - Roku celebrates a semi ‘rebound’ in streaming ad growth, The company’s total revenue grew 20% YoY in Q3 - New Simpli.fi TV ad insights tool provides advertisers with valuable data about streaming and linear TV advertising trends at the ZIP code level – BVOD advertising climbs in the UK as TV spend remains depressed

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Newsletter

November 3, 2023

Weekly Newsletter | November 3

Captify launches TV search lift offering for CTV advertisers, advertisers can identify consumer interest and purchase intent based on search behaviors- AMC enables programmatic buying on linear channels, marks the first time live linear inventory was able to be purchased programmatically in a real-time, biddable ad environment - WPP cuts full-year growth outlook after sluggish Q3 performance - New effectv research unveils key components of success scross 40,000 high-reaching multiscreen campaigns

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Weekly Newsletter | December 8

Weekly Newsletter | December 1

Weekly Newsletter | November 24

Weekly Newsletter | November 17

Weekly Newsletter | November 10

Weekly Newsletter | November 3

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Weekly Newsletter |28th June 2024

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