Connected TV

Half of CTV users want to shop directly from TV Ads and 63% wish they could see store/brand inventory from their TV - Adform & Samba TV partner to propel CTV targeting capabilities, this new solution integrates Samba TV’s proprietary first-party CTV data with Adform’s omnichannel DSP - Amagi ADS PLUS Fast Deals launches with more than a dozen curated programmatic inventory bundles that address the most commonly targeted CTV inventory - Advertisers are turning off Linear TV quicker than viewers

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Newsletter

January 12, 2024

Weekly Newsletter | January 12

iSpot.tv unveils new streaming metrics for complex CTV marketplace, the company says its new audience and ad measurement enhancements pave the way for modern cross-platform currencies - GroupM’s new streaming ad initiative, programmers place their bets on programmatic - Warner Bros. Discovery brings BluTV under its portfolio after acquisition deal - TV Ad Revenue Breakdown, the future of TV ads will exist with other digital advertising channels

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Newsletter

January 5, 2024

Weekly Newsletter | January 5

And so begins the beginning of the end of third-party cookies in Chrome, In response advertising industry players are testing privacy-safe alternatives - French TV measurement body Mediametrie has kicked off the new year with a revamped audience panel, bringing more internet delivered TV viewing - Samba TV extends Samba AI to holistically measure ROI from paid media, product placement, sports sponsorship - Mediaocean findings from 2024 advertising outlook report

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Newsletter

December 29, 2023

Weekly Newsletter | December 29

More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024 - Over the past couple of years, numerous privacy tech startups have cropped up founded by programmatic veterans who cut their teeth in ad tech - While CTV promises mass reach, YouTube actually provides it while also offering context – According to DoubleVerify Attention Benchmark Report the top three performing verticals in attention were Media & Sports, Health & Pharma

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Newsletter

December 22, 2023

Weekly Newsletter | December 22

2023 proved that everything really is an ad network, advertisers have more options to reach their customers - The combined service Disney+ and Hulu due to arrive early next year, would have the largest share of the most-popular titles - Pixalate report showed that ad fraud remains a significant challenge in CTV advertising - With Generative AI, interest-targeting, and first-party data can enable personalized advertising while still respecting user privacy

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Newsletter

December 15, 2023

Weekly Newsletter | December 15

4 marketing priorities for maximizing CTV’s value in 2024 - Madhive partners with blockgraph to expand first-party data activation, enables custom audience activation at scale across CTV households in a programmatic, privacy-focused manner - Barb has awarded three contracts for its audience measurement service - In global ad spend forecasts, CTV is poised to overtake linear

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Weekly Newsletter | January 19

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Weekly Newsletter | December 29

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Weekly Newsletter 20th Dec 2024

Weekly Newsletter | November 24

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