Connected TV

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: PubMatic cuts DSPs out of direct CTV, unveils Activate that streamlines video and CTV deals for buyers and sellers. FuboTV has partnered with iSpot.tv, is now able to quantify the number of ad impressions delivered to incremental households. ACR gives advertisers the keys to go beyond impressions, to understand who is watching and when.

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Newsletter

May 4, 2023

Weekly Newsletter | May 4

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Ad spending on digital video to top $55.2 Billion. Advertisers continue to shift spending there at increasing rates from legacy broadcast. Nielsen is visibly absent from the JIC’s membership. The underlying thread is the urgency to get alternative measurement ready for transaction. Roku touts its new ad products, including an AI that matches campaigns to TV moments.

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Newsletter

April 27, 2023

Weekly Newsletter | April 27

Each week MediaQX curates the latest news from the sector for you, here is our latest newsletter: The tug-of-war battle between panels and ACR continues to take center stage Strategus new product matches website conversions from Paid Search & Paid Social ad clicks The partnership with InfoSum will further Samsung’s commitment to privacy

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Weekly Newsletter | May 11

Weekly Newsletter | May 4

Weekly Newsletter | April 27

Weekly Newsletter |5th July 2024

Weekly Newsletter | 16th Feb 2024

Weekly Newsletter | January 19

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