Connected TV

Newsletter
August 9, 2024

Weekly Newsletter |9th Aug 2024

NBCU expects to surpass $1.25 Billion in Paris Olympics ad sales, setting new record - According to Ampere Analysis, only Disney spends more than YouTube does on entertainment content, YouTube will spend almost $20 billion in 2024 - Ad Tech's next big thing uncovering the future's ad identifier - More than half of viewers in English-speaking markets are watching Non-English content

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Newsletter
July 19, 2024

Weekly Newsletter |19th July 2024

Samba TV strikes partnership with Havas Media Group North America, HMG North America became the first major agency holding company to fully integrate Samba TV’s comprehensive television and gaming viewership data - Netflix’s operating margins last quarter grew 5% YoY, and 45% of new member sign-ups are for the ads plan, up from 40% in April - On Device partners with AudienceXpress to offer brand-lift insights across all video inventory including CTV - TVision study reveals Sports Ticker increases attention of CTV creatives

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Newsletter
July 12, 2024

Weekly Newsletter |12th July 2024

85% of brand and agency marketers use manual spreadsheets to manage media planning, the results of this survey underpin the eminent need for enhanced media planning technology in order to inform and optimize billions in advertising investments - Fire TV users are now seeing full-screen ads before screensavers start - AudienceProject pioneers YouTube cross-media measurement - How can advertisers ensure high-quality placements for their programmatic CTV campaigns in a fragmented media landscape?

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Newsletter
July 5, 2024

Weekly Newsletter |5th July 2024

GroupM and Tesco sign major Retail Media deal, the two will work together to improve implementational planning and define bespoke audiences - Disney has committed to significant “rollbacks” in upfront deals, agreeing to 10-15 percent discounts on CPMs for advertisers on Disney+ - BarBoards, an Austin-based startup that launched as a DOOH tech platform that runs ads on screens in restaurants and bars throughout Texas - Digital advertising in Turkey surged 118 according to IAB Europe’s latest ADEx Benchmark Report, adding that growth in Turkey can largely be attributed to inflation

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Newsletter
June 28, 2024

Weekly Newsletter |28th June 2024

Disney Expands Its Audience Graph And Clean Room Tech Beyond The US, A solution which connects up Disney’s audience graph with third-party identity solutions, for ad targeting and measurement - Major Ad Tech Companies Launch New Initiative to Accelerate Programmatic TV in Europe, A number of major ad tech businesses – PubMatic, Magnite, Equativ, The Trade Desk, Cadent, and Adform - Triplelift Launches Global Readiness Scorecard, Showcasing how marketers in the U.S. and across the globe are prepared for advancements in Retail Media - Pixalate’s May 2024 Ad Fraud Research on Global CTV App Spoofing

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Newsletter
June 14, 2024

Weekly Newsletter |14th June 2024

CTV ads to get unique IDs for better measurement and consumer experience with IAB Ad Creative ID Framework - Through Magnite & OpenAP partnership, allows advertisers to get a unified view of campaign performance across linear and programmatic digital - Yahoo Advertising has launched a new dataset, Unified TV Audiences which combines ACR and set-top box data, helps advertisers plan, activate and measure across 108 million US households - mediasmart forges partnership with TCL to enhance CTV advertising

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