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October 4, 2024

Weekly Newsletter |4th Oct 2024

Amazon ad tech to see interactive and shoppable video ad formats in 2025 - Barb Adds Netflix and Discovery+ to Total Campaign Planning - Ryan Reynolds’s adtech firm MNTN looks to Morgan Stanley for 2025 IPO - OpenAI secures $6.6 bn funding, emerges as one of world's most valued firms

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Newsletter
September 27, 2024

Weekly Newsletter |27th Sep 2024

How Google made the ad tech industry revolve around itself - OpenAI’s chief research officer has left following CTO Mira Murati’s exit - Roku set to dominate connected TV advertising market - How advertisers are connecting CTV and retail media to add value

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Newsletter
September 6, 2024

Weekly Newsletter |6th Sep 2024

Top-Ranked Amazon Fire TV Apps for open programmatic advertising quality in July 2024 for EMEA is Pluto TV, Pixalate’s July 2024 top grossing CTV apps - Warner Bros. Discovery has introduced WBD AIM (Audience Insights and Measurement), a first-party data platform - CTV takes the lead: 78% of Hispanic Americans prefer streaming for its personalized and diverse content options - CTV advertising is experiencing explosive growth, with analysts forecasting ad spending to soar to $40.9 billion by 2027

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Newsletter
August 16, 2024

Weekly Newsletter |16th Aug 2024

How you can connect CTV advertising to “IRL” performance, such as in-store traffic, offer redemption and overall sales - TargetSmart announces exclusive partnership with Magnite to enable turn key data-driven political advertising across CTV Inventory - Consumers find brands more trustworthy when advertised on family-friendly streaming platforms, Future Today finds - Netflix’s Ad tier reaches nearly ten percent of UK Households, finds Barb

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Newsletter
August 9, 2024

Weekly Newsletter |9th Aug 2024

NBCU expects to surpass $1.25 Billion in Paris Olympics ad sales, setting new record - According to Ampere Analysis, only Disney spends more than YouTube does on entertainment content, YouTube will spend almost $20 billion in 2024 - Ad Tech's next big thing uncovering the future's ad identifier - More than half of viewers in English-speaking markets are watching Non-English content

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Newsletter
July 19, 2024

Weekly Newsletter |19th July 2024

Samba TV strikes partnership with Havas Media Group North America, HMG North America became the first major agency holding company to fully integrate Samba TV’s comprehensive television and gaming viewership data - Netflix’s operating margins last quarter grew 5% YoY, and 45% of new member sign-ups are for the ads plan, up from 40% in April - On Device partners with AudienceXpress to offer brand-lift insights across all video inventory including CTV - TVision study reveals Sports Ticker increases attention of CTV creatives

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