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July 12, 2024

Weekly Newsletter |12th July 2024

85% of brand and agency marketers use manual spreadsheets to manage media planning, the results of this survey underpin the eminent need for enhanced media planning technology in order to inform and optimize billions in advertising investments - Fire TV users are now seeing full-screen ads before screensavers start - AudienceProject pioneers YouTube cross-media measurement - How can advertisers ensure high-quality placements for their programmatic CTV campaigns in a fragmented media landscape?

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Newsletter
July 5, 2024

Weekly Newsletter |5th July 2024

GroupM and Tesco sign major Retail Media deal, the two will work together to improve implementational planning and define bespoke audiences - Disney has committed to significant “rollbacks” in upfront deals, agreeing to 10-15 percent discounts on CPMs for advertisers on Disney+ - BarBoards, an Austin-based startup that launched as a DOOH tech platform that runs ads on screens in restaurants and bars throughout Texas - Digital advertising in Turkey surged 118 according to IAB Europe’s latest ADEx Benchmark Report, adding that growth in Turkey can largely be attributed to inflation

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Newsletter
June 28, 2024

Weekly Newsletter |28th June 2024

Disney Expands Its Audience Graph And Clean Room Tech Beyond The US, A solution which connects up Disney’s audience graph with third-party identity solutions, for ad targeting and measurement - Major Ad Tech Companies Launch New Initiative to Accelerate Programmatic TV in Europe, A number of major ad tech businesses – PubMatic, Magnite, Equativ, The Trade Desk, Cadent, and Adform - Triplelift Launches Global Readiness Scorecard, Showcasing how marketers in the U.S. and across the globe are prepared for advancements in Retail Media - Pixalate’s May 2024 Ad Fraud Research on Global CTV App Spoofing

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Newsletter
June 14, 2024

Weekly Newsletter |14th June 2024

CTV ads to get unique IDs for better measurement and consumer experience with IAB Ad Creative ID Framework - Through Magnite & OpenAP partnership, allows advertisers to get a unified view of campaign performance across linear and programmatic digital - Yahoo Advertising has launched a new dataset, Unified TV Audiences which combines ACR and set-top box data, helps advertisers plan, activate and measure across 108 million US households - mediasmart forges partnership with TCL to enhance CTV advertising

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Newsletter
June 7, 2024

Weekly Newsletter |7th June 2024

Microsoft brings Video and CTV ads including Netflix inventory to Advertising Editor, auto-created device targeting based on campaign type - OpenX, an omnichannel supply-side platform is launching ‘TV by OpenX’, a product which the company says combines the best of linear and programmatic TV buying models - U.S. viewer attention to CTV ads grew to 51.5% during the first quarter of this year - By 2027, linear and streaming TV will lose up to 25% of available impressions

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Newsletter
May 24, 2024

Weekly Newsletter |24th May 2024

UK video measurement body Barb to work with USA's MRC, Barb will work with the MRC on how audience-measurement standards continue - Samsung Ads UK launches its Insights Planner Tool, is powered by Samsung’s proprietary first party and ACR data, as well as additional data sources through partnerships with leading third party data - Nexxen and Stagwell partner on audience discovery - Gartner CMO Survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024

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