Connected TV

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Google was hit this week with a lawsuit accusing it of bilking advertisers who purchased skippable video ads & Sky TV viewers can now be targeted based on their search behavior as part of a newly developed tool from its ad sales house & PubMatic launches self-serve commerce media platform ‘Convert’, the new product is designed to help commerce media networks sell inventory both onsite and offsite

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Newsletter

July 27, 2023

Weekly Newsletter | July 27

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Innovid launches cookieless cross-device solution, now marketers can match events that a household did across different devices in a cookieless, privacy compliant manner - In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 45% - Netflix’s decision to eliminate its ‘Basic’ ad-free service plan suggests the company is trying to squeeze more dollars out of each household

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Newsletter

July 20, 2023

Weekly Newsletter | July 20

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: iSpot First-Half TV Transparency Report reveals 5% ad impressions increase year-over-year, daytime and early morning ad impressions among dayparts showing growth. -Simpli.fi launches ZTV, bringing highly competitive pricing to audience-targeted CTV advertising. - US CTV advertising company BrightLine has released a tool to help overlay advertising within streaming platform content.

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Newsletter

July 13, 2023

Weekly Newsletter | July 13

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Fewer ad dollars expected as TV upfront nears end. - Netflix plans to offer “episodic” campaigns that would present sequential ads across related shows. - The collaboration of Roku and FreeWheel fuels greater interoperability, automation, quality for publishers.

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Newsletter

July 7, 2023

Weekly Newsletter | July 7

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: MediaQX continues with every new feature to further your understanding of your target television audience. Let us introduce you “Audiences” that will be a real ally for Marketing professionals.- 2 in 3 advertisers using CTV/OTT will increase spending. - FreeWheel announced the launch of The Viewer Experience Lab in partnership with MediaScience.

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Newsletter

June 22, 2023

Weekly Newsletter | June 22

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Advertisers: Let us buy Linear and CTV ads together. Almost three-quarters of advertising agencies what to be able to purchase ad slots on both linear and CTV as a bundle - LG Ad Solutions and Acxiom collaboration gives advertisers a new level of incremental reach - NBCU One Platform will enable marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy for the first time.

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Weekly Newsletter |12th July 2024

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Weekly Newsletter 21st Feb 2025

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