Connected TV

Newsletter
June 7, 2024

Weekly Newsletter |7th June 2024

Microsoft brings Video and CTV ads including Netflix inventory to Advertising Editor, auto-created device targeting based on campaign type - OpenX, an omnichannel supply-side platform is launching ‘TV by OpenX’, a product which the company says combines the best of linear and programmatic TV buying models - U.S. viewer attention to CTV ads grew to 51.5% during the first quarter of this year - By 2027, linear and streaming TV will lose up to 25% of available impressions

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Newsletter
May 24, 2024

Weekly Newsletter |24th May 2024

UK video measurement body Barb to work with USA's MRC, Barb will work with the MRC on how audience-measurement standards continue - Samsung Ads UK launches its Insights Planner Tool, is powered by Samsung’s proprietary first party and ACR data, as well as additional data sources through partnerships with leading third party data - Nexxen and Stagwell partner on audience discovery - Gartner CMO Survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024

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Newsletter
May 17, 2024

Weekly Newsletter |17th May 2024

Netflix nearly doubles Ad-supported users ans plans new ad tech platform - NBCU and Instacart team up to link CPG data with media buys, with this new first-party data collaboration, advertisers will be able to reach in-market consumers - Amazon ads announces new streaming TV ad formats, these formats go far beyond QR codes - 3 reasons why Digital Video and CTV are booming in 2024

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Newsletter
May 10, 2024

Weekly Newsletter |10th May 2024

CTV is a growth medium with a frequency problem, fixing CTV ad repetition means understanding how ad tech enables it - Innovid joins Ad Net Zero to accelerate climate & sustainability goals - Viewers of CTV increasingly expect deeper personalization in the ads, How GEN AI is using emotions to dramatically change CTV ad effectiveness – Kantar: Apple TV+ was ‘fastest growing’ SVOD in Q1, German households were most likely to switch one service for another

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Newsletter
May 3, 2024

Weekly Newsletter |3rd May 2024

Warner Bros. Discovery has launched a proprietary first-party data platform, called Olli, that will power a new Data-Driven Video offering - Barb Panel Plus will build on Dovetail Fusion, adding in return path data from CTVs and set-top boxes, among other sources, as well as first-party server data - Cadent launches Performance TV, a new outcomes-based solution that combines Combines the reach of traditional TV with the precise targeting and measurability of digital - Thinkbox study proves ‘all advertising works’, with TV driving most profit

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Newsletter
April 26, 2024

Weekly Newsletter |26th Apr 2024

Google delays third-party cookie phase-out to 2025 (maybe), Brands now have extra time to prepare and explore alternatives - Audience Intelligence company Tunnl announces Reach & Frequency Linear TV Measurement Solution, advertisers can build exposure-based audiences - Amazon introduces shoppable ad-supported channel - Video ad spend expected to rise 16%, surpassing Linear TV this year

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